Rob Larson

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Here is the first edition of the EzineArticles.com Article Writing: Content Sources and Article Templates Training Series.

People use different words when they search for online content.  These search terms are called keywords.

Keyword Research tools can help you discover topics that people are currently searching for that are related to your expertise. Use this as a springboard to launch another 25 articles that are each 250-450 words and relate to the topics your potential audience is searching for. Provide articles that answer the readers’ questions in their search query.

Popular Keyword Research Tools:

1. Wordtracker: generates keywords for search engine
and website optimization.
http://www.wordtracker.com/

2. Keyword Discovery: compiles keyword search stats
from worldwide search engines.
http://www.keyworddiscovery.com/

3. Goodkeywords: downloadable freeware that queries a
number of popular search engines to identify good
keywords.
http://www.goodkeywords.com/

4. Google Alerts: email updates of the latest relevant
Google results based on your choice of topic or
keywords.
http://www.google.com/alerts

5. Google Suggest: as you type in a keyword, Google
offers suggestions and shows the number of results.
http://www.google.com/webhp?hl=en&complete=1

Example: “Yoga” when entered into Google Suggest
tells me that I should write articles about
“Yoga Journals” or “Yoga Journaling”.

Key Insight: While you may be tempted to write only about the most popular topics, also remember that these topics have the most competition within the search engines–meaning, you are fighting against hundreds or thousands of competitors to get the attention of the market to your article.

Perhaps a better strategy is to focus on the middle to lower “tail” of the market by looking at the 50th-200th most popular keywords or phrases from your keyword research and use them as your basis for your next set of articles. There will be less competition for the ‘long tail’ than the short list of most popular terms and key-phrases.

Tip: Look at how your niche keywords may intersect with a holiday or current event. It’s a great way to pick up current interest traffic!

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